20 Jun '14, 9pm

Don’t Ignore Your Social Media Responsibilities -

Initially, businesses were hesitant to get involved with social media. It seemed like it just may be a fad (clearly not the case) and it was scary because it involved putting a lot of information “out there” and allowed customers/clients/prospects to have some say in how the brand was perceived. However, over time, it became clear that the businesses that took advantage of social media and knew how to use it were seeing significant advantages. Not only does social media involvement promote brand loyalty and increase brand awareness, it can also have an impact on your search presence since social signals are now included as a part of the ranking algorithm. More businesses are getting involved with social media, but many still aren’t “getting it”. In order to reap the benefits of social media, it takes a lot more than merely setting up a page and checking in every once in aw...

Full article: http://www.brickmarketing.com/blog/social-media-responsib...

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