20 Jun '14, 4pm

Google Issues Best Practices For Shopping Campaigns Ahead Of This Summer’s Big Transition

The recommendations on how to structure the new Shopping campaigns, though, will be particularly useful for marketers beginning to transition their campaigns. Google wants advertisers to think of their campaigns like a storefront and suggests focusing on product lines, profit margins and best sellers. Sounds simple when you see it, but they provide a good framework for thinking about how to set up new campaigns.

Full article: http://searchengineland.com/google-issues-best-practices-...

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