20 Jun '14, 3pm

Google Updates Shopping Feed Requirements

Google has announced new shopping feed requirements. Google AdWords ads (both text and image) are created from inventory information that sellers communicate to Google through a feed. Google's feed specifications, or what Google requires merchants send in the inventory file, is changing to match Google Shopping's recent updates. Sept. 30 is when Google will start enforcing the new feed format , which is designed to accommodate Google's recent mobile ad format update and Shopping Campaigns (coming in August). 2014 Google Shopping Feed Specifications Update Google's new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and changes to apparel identifiers. Mobile Link Attribute: Retailers with mobile landing pages can submit a mobile link attribute through the data feed Merchant Defined Bundles: Allows retailers to iden...

Full article: http://searchenginewatch.com/article/2351359/Google-Updat...

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