20 Jun '14, 4pm

Win the Digital Shelf with Our New Guide to Shopping Campaigns

in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping campaigns will be the default campaign type for all PLA advertisers. To help retailers make the most of their Shopping campaigns, we’re excited to introduce a new best practices guide, “Shape Up Your Shopping Campaigns.” It addresses important questions like: How should you structure your campaigns: by product line, performance, or both? Which feed attributes have the best chance of improving CTR? Are you adjusting bids quickly enough during peak seasons? Download the “Shape Up Your Shopping Campaigns ” guide now to ensure you’re making the most of your PLAs and data feeds. For additional help, here are a few resources: Tutorial Videos to help you get started AdWords Help Center for more detailed information on Shopping campaigns Learn With Google Webinar (April 15) fo...

Full article: http://adwords.blogspot.com/2014/06/win-digital-shelf-wit...

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Google Issues Best Practices For Shopping Campa...

searchengineland.com 20 Jun '14, 4pm

The recommendations on how to structure the new Shopping campaigns, though, will be particularly useful for marketers begi...

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Google Updates Shopping Feed Requirements

searchenginewatch.com 20 Jun '14, 3pm

Google has announced new shopping feed requirements. Google AdWords ads (both text and image) are created from inventory i...

COLLECTION 321 NOW LAUNCHED! <3<3<3 HAPPY SHOPP...

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3 Opportunities With Those New Google Shopping ...

searchengineland.com 27 Jun '14, 1pm

Because of the mapping issue being addressed — at least theoretically — marketers should be able to serve more specific ad...

3 Opportunities With Those New Google Shopping ...

searchengineland.com 29 Jun '14, 4pm

Because of the mapping issue being addressed — at least theoretically — marketers should be able to serve more specific ad...

Google Shopping Products Feeds Update

seroundtable.com 20 Jun '14, 12pm

Google announced that they've updated the Google Shopping Products feed specification. This update gives merchants and adv...

2014 update to Google Shopping Products Feed Sp...

adwords.blogspot.com 19 Jun '14, 4pm

Over the past year the Google Shopping team has made improvements to help merchants sell their products with new ad format...

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A gastro guide to Vietnam By Melissa Matthews on Jun 19, 2014 in Asia , Food and Drink , Going Out , Regions , Restaurants...

Google Announces Update To The Google Shopping ...

searchenginejournal.com 21 Jun '14, 12am

yesterday, via the Inside AdWords blog, that they have issued an update to the Google Shopping Products Feed Specification...

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It's hot. Races are plentiful, but PRs can be rare because of the weather. Vacations mess with your running routine. And d...

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Google announced on Google+ that Google may now use your remarketing lists as a quality factor for your AdWords ads, which...

TGIF!: Your weekend guide (20-22 June 2014)

TGIF!: Your weekend guide (20-22 June 2014)

events.insing.com 20 Jun '14, 9am

The World Club 10’s Rubgy , which kicks off 21 and 22 June, has the honour of being the first major sports event at the sp...

Why companies must win the trust of aspirational consumers

Why companies must win the trust of aspirationa...

greenbiz.com 20 Jun '14, 11am

Over the past two years, GlobeScan and its colleagues at BBMG have tracked the emergence of a market segment that is drivi...