20 Jun '14, 12pm

6 Reasons for Your Lack of Content Marketing Success

6 Reasons for Your Lack of Content Marketing Success

Content marketing is the phrase of the moment. Everyone in the marketing industry now seems to "do content". Several brands and agencies boast its success, and a growing number of "experts" claim that content marketing is an effective and relatively easy way to drive awareness, sales, and advocacy. Is it too good to be true? Excellent results in content marketing can certainly occur. And there are several agencies or brands where it has actually happened. But content marketing is not as easy as one would think. It often requires a lot of education, the art of convincing and having to break a lot of old marketing habits. If you have invested a lot of energy (and money!) in content marketing and despite all that the results are not meeting your expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible explanations to your woes in ...

Full article: http://searchenginewatch.com/article/2351177/6-Reasons-fo...

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