Time saving tips and tools for producing and sharing social media content

The "always on" nature of social media and pressures of finding time to keep up an active presence may tempt you to completely automate all of your social media activities. However, this would be a big mistake. Tools such as Buffer and Hootsuite are invaluable, allowing you to be present 24 hours a day and share your content with your followers wherever they are in the world. However, over-reliance on them to the point where you are no longer engaging in a two-way conversation with your audience will undoubtedly be detrimental to the success of your social media efforts in the long run. When it comes to being interesting, there is no substitute for timely, hand crafted posts which are tailored to the specific audience and invite interaction and feedback. After all, the whole point of social media is to build relationships and you don't do that by giving your followers the ...

Full article: http://www.searchenginepeople.com/blog/social-media-tools...

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@Allen_Wallace » 24 Feb '12, 9pm
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@kristirholmes » 20 Feb '12, 3pm
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