19 Jun '14, 6pm

Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. Entrepreneur and founder of TechCrunch Michael Arrington, writing on Uncrunched , revealed that he received an email from the social media marketing company Social Chorus offering to compensate for posts promoting the brand-new Internet Explorer, along with a link to IE. While the campaign wanted personal experiences from bloggers, it was also required that each blogger disclose that it was a sponsored post – using a very specific wording from the company. Cutts tweeted Gregg Hanano, the program strategist from Social Chorus whose name and email was on the landing page sent to Arrington. @mattcutts Thank you for reaching out Matt. I just sent an email back and cc'd some more employees to better answer your questions. — Gregg Hanano (@gregghanano) ...

Full article: http://searchenginewatch.com/article/2351161/Microsoft-Ki...

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