17 Feb '12, 1pm

Media Attribution: How to Start Optimizing Your Media Allocations

You’ve read about attribution modeling . Maybe your agency has even provided a POV on the matter. You’re sold. You’re ready to begin seeing the “true value of media performance” and get the most out of your digital budget. But now, you’re stuck. You need to know how to get this boulder moving… And fast. Your boss expects results this quarter! Now what? Defining Your Goals & Understanding Attribution Attribution allows marketers to better understand upstream user-actions (ad views and clicks) and its impact on the final goal action (download, sale, lead form etc.). Attribution by itself won't make your media perform better. It won't improve your conversion rates. What attribution will do is illustrate where your dollars are used most effectively, so that through media allocation optimization , your digital spend becomes more effective. Attribution is the key to unlocking su...

Full article: http://searchenginewatch.com/article/2153187/Media-Attrib...

Tweets

The future of B2B Search: Start preparing for S...

searchengineland.com 17 Feb '12, 9pm

Increased Referral Traffic: The likelihood of increased consumer click-throughs to branded content is increased as organic...

#FredNMT 2012 – New Media & Technology Conference on Social Media and Other Business Technology

#FredNMT 2012 – New Media & Technology Conferen...

networksolutions.com 17 Feb '12, 5pm

The Frederick Chamber is conducting the first-ever FredNMT Social Business Survey to find out how Frederick County profess...

Social Media Insight from 6 Successful Brands o...

searchenginewatch.com 16 Feb '12, 1pm

A dominantly male platform, almost 70 percent, Google+ is slowly but surely attracting a more diverse user base. Big brand...

Any Social media experts out there want to help...

seomoz.org 17 Feb '12, 9pm

Hiya! Saw this on SEOmoz’s twitter account. Your enthusiasm and desire to learn more about best practice is marvelous. Her...

How to use Twitter in Online Marketing

pandia.com 19 Feb '12, 2pm

That social media are essential in online media campaigns has become a truism. But how do you combine your Twitter strateg...

[TOC] The ‘Big Media’ of Singapore

[TOC] The ‘Big Media’ of Singapore

theonlinecitizen.com 21 Feb '12, 6am

Appearing in the news unabatedly since allegations relating to the Yaw affair broke out, pressure within the WP ranks has ...

Greentech Media

Greentech Media

greentechmedia.com 15 Feb '12, 12pm

A year ago, Warner Philips, the co-founder of Lemnis Lighting, told Greentech Media that consumers will be able to buy an ...

Building a Social Media Predictive Model

Building a Social Media Predictive Model

searchenginewatch.com 24 Feb '12, 10pm

Social media success can be measured using a variety of methods. But successful social media efforts generally don't occur...

Navigating the social media minefield, to avoid...

todayonline.com 16 Feb '12, 10am

SINGAPORE - Social Media is important, but companies and individuals also need to pay attention to what they are posting, ...

Love that @TaylorMadeGolf is marketing their products this way. #driverlove

Love that @TaylorMadeGolf is marketing their pr...

golfwrx.com 16 Feb '12, 10pm

To read the full original article on Mashable.com click here Even golf — that centuries-old Scottish sport stereotyped as ...

The Future Of B2B Search: Start Preparing For S...

searchengineland.com 15 Feb '12, 4pm

Increased Referral Traffic: The likelihood of increased consumer click-throughs to branded content is increased as organic...

Google Panda Update Costs Demand Media $6.4 Mil...

searchengineland.com 17 Feb '12, 8pm

Potential risks and uncertainties include, among others: changes in the methodologies of Internet search engines, includin...

Optimizing Search Engine Marketing For Seasonal Opportunities

Optimizing Search Engine Marketing For Seasonal...

searchengineland.com 29 Feb '12, 8pm

Many in-house search marketers operate within a seasonal framework, whether a retail high season culminating in Christmas,...

Social Media and the Millennial Brain

Social Media and the Millennial Brain

searchenginejournal.com 21 Feb '12, 5pm

Social Media has become a double edged sword. It gives businesses easy access to their customers and aids in communicating...