19 Jun '14, 2pm

Are Brand Mentions The New Links? by @egabbert

“Actually, it’s only easy if your brand name is unique.” Well, and only easy, at that, if all you care about as a search engine is figuring out who’s talking about what brands. Whether in the link or “implied link” universe what a “brand” is just another instance of a URI to be matched to a query. And Google isn’t just trying to match queries to “brand” URIs, but to resource URIs. In this broader context Google isn’t just trying to disambiguate mentions of “Amazon”, but of “Cecilia Smith”, and “History Department”, and “constitution”, and “ISIS” and – god help us – “Kardashian”. So looking at mentions rather than links may not be a “spam killer” but it could certainly help Google better organize that world of information that isn’t concerned with merchandise and merchandisers. One way or the other the ability of Google to be able to do this – sort out which entity in parti...

Full article: http://www.searchenginejournal.com/brand-mentions-new-lin...

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