19 Jun '14, 1pm

Amazon Fire Phone: Bing For Search, Nokia For Maps

The emerging consensus from the early “hands on” or “first look” reviews is that the Amazon Fire Phone has some novel and interesting features but that it doesn’t measure up, overall, to the iPhone or “true Android” devices. I’ve argued that Amazon missed the boat with its high-end pricing. Interestingly, there has been almost no talk about search on the Fire. Gmail, Google Maps, Google Search and other Google apps are not present in the Amazon Store. Users can still get to Google services on a browser of course. But Amazon has erected barriers to using Google on its devices. Among them, Bing is the default search engine for Kindle Fire and probably the Fire Phone, too — though there was no discussion of that yesterday during the handset’s introduction. The maps experience was shown off a bit in some of the reviews. It uses the phone’s “dynamic perspective,” providing a 3D...

Full article: http://searchengineland.com/amazon-fire-phone-bing-search...

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