19 Jun '14, 1pm

When Do You Add UX to Your Design?

When Do You Add UX to Your Design?

It seems that user experience (UX) is becoming more prevalent in the website design arena, but some sites seem to get more out of their UX efforts than others. It's not so much if you add UX to your process, but when you add it that makes the most impact. Many curious design teams aren't sure about this UX thing, so they sprinkle a little UX in, like salt and pepper, after the dish is done. Mature design teams treat UX as the main dish, not simply as a seasoning. They start with UX, first. UX is Proactive, Not Reactive What immature design teams fail to understand is that UX is a proactive , two-step process, not a single-step, reactive afterthought. Step one clearly and accurately defines the problem from the users' perspective. Once the problem is well defined, the solutions become almost obvious. Step two focuses on applying UX design practices to create high-performing...

Full article: http://searchenginewatch.com/article/2350904/When-Do-You-...

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