19 Jun '14, 12pm

The Future Of SEO Is Personalized Search: Interview with Warren Lee by @murraynewlands

One of the major changes that came with Hummingbird was the personalization of search results based on an individual’s search history. Right now there are no tracking tools available that take search history into account when monitoring rankings. Social networks like Facebook and LinkedIn are doing a great job getting to know its users and understanding who they are. Warren believes Google is late to the game by comparison and could be making better use of user data. Something search marketers could to do prove their value to the C-suite is take the intent data they’ve extracted from search campaigns and use it to inform email marketing campaigns, display advertising campaigns, and so on. Our conversation shifted to SEO and paid search, and whether or not you should pay for high cost-per-click keywords if you already rank for them organically. Warren’s advice is that it’s ...

Full article: http://www.searchenginejournal.com/future-seo-personalize...

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