18 Jun '14, 6pm

Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

School may have just got out for some, but that doesn't mean search marketers can take a break. The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". Approximately 48 percent start shopping online in preparation for school three to four weeks prior to the first day of school, and about 31 percent do so two months prior. With much of the U.S. going back to school in late August or early September, that puts retailers into prime search opportunity starting in July. Even though consumers may not always be receptive to back-to-school marketing so "early" in the summer, PM Digital suggests exploring messaging that aligns with that mindset, like L.L. Bean's back-to-school promotion from last July: When it comes to what people are searching for when prepping for school each year, the report cit...

Full article: http://searchenginewatch.com/article/2350888/Back-to-Scho...

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