18 Jun '14, 2pm

A Step-By-Step Guide To Link Building For Boring Industries Or Products

A Step-By-Step Guide To Link Building For Boring Industries Or Products

Identify key members within the organisation that we can run some thought leadership pieces around. Develop the message and story that we’re looking to position around the individual that falls in line with the values of the brand. Optimise their online presence to reflect the image that we’re trying to convey. This includes scripting their LinkedIn profiles, Twitter bios, etc. and ensuring that all of their online and offline presence falls in line with the message we’re conveying. In some cases there has been a personal blog set up for the individual to further amplify their image. Identify the top-tier publications that we’re going to target in order to get some coverage for the individual and wider brand. Develop a content roadmap that covers the major topics that we’re going to focus on and collate this against major industry topics, events and wider company news/camp...

Full article: http://searchengineland.com/link-building-approach-boring...

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