18 Jun '14, 4pm

Does Google’s “Search Ads Lift Brand Awareness” Study Mean What It Says?

Does Google’s “Search Ads Lift Brand Awareness” Study Mean What It Says?

I’m not arguing with the results or even the recommendations necessarily. I find fault with the fact that the title and write-ups aren’t more explicit about what the results actually show. A strategy to be in the top ad position on a number of broad category terms is different, both tactically and budget-wise, than a campaign driven by the concept that “search ads lift brand awareness” might be. This study shows the results are likely to be different, too.

Full article: http://searchengineland.com/google-search-ads-lift-brand-...

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Google: Top Search Ads Increase Brand Awareness...

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