18 Jun '14, 11am

RIP Bing Ads Express

Bing Ads Express is going away July 30, according to an announcement on the Bing Ads blog. If you remember, Bing Ads Express was meant to be a managed service, of sorts, for local businesses. The Bing product, which launched last October, leveraged an automated system that oversaw paid search campaigns for Express customers. The program, which was in beta, had high hopes when it launched that it would simplify online advertising for businesses that didn't have the expertise or resources to focus on paid search. However, the test run proved not to be a fit. "Since launch, we've learned a lot about the challenges faced by businesses when promoting their business online," Bing said in a post. "For many of our Bing Ads Express customers, offering simplified, automated options removes a granular level of control, sometimes needed in reaching their marketing goals." Because of t...

Full article: http://searchenginewatch.com/article/2350645/RIP-Bing-Ads...

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