18 Jun '14, 11am

Unleashing the Power of Syndicated Content in Your Content Marketing Efforts by @neilpatel

Post it to your website first. The best way to gain unequivocal ownership of the content is to host it on your site. The search engines will be able to tell that your website first published the content, forming a chronological record and ranking hierarchy for the content. Don’t do it just for the backlinks. One reason why syndication has some spammy connotations in some people’s minds is because some web marketers tried to do it just for the linkback. This can easily become a spam signal, and put you at risk for penalization. Get credit. When you syndicate content, you want to make sure that you’re getting credit for the work. The point is to gain a larger audience and improve your brand reputation and exposure. If you’re not getting credit for it, it’s a wasted effort. Thankfully, if you’re using a reputable syndication service, then this shouldn’t be a concern. Choose y...

Full article: http://www.searchenginejournal.com/unleashing-power-syndi...

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