18 Jun '14, 12pm

The Landing Page Optimization Guide You Wish You’ve Always Had

If they haven’t clicked the back button, eye-tracking research shows the first thing they’ll be looking for – by default – is a dominate headline (your value proposition) At this point, your visitor’s only decision is “Does this site have what I need? “ or “Should I look somewhere else?” Because judgement was already passed a fraction of a second ago, all you’re doing now is reinforcing whether that initial judgement was right.

Full article: http://www.searchenginejournal.com/landing-page-optimizat...

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