18 Jun '14, 11am

Will Google & Bing Penalize Microsoft Over Their Sponsored Post Campaign For Internet Explorer?

This morning, news broke that Microsoft Internet Explorer is getting help from SocialChorus to build more awareness for the aging browser by way of sponsored posts. Michael Arrington posted on his site an email from the company, soliciting him into this paid blog post campaign. The campaign instructs bloggers to write about their experience with using the new Internet Explorer, and link to the brand page, but at the same time, provide disclosure that the sponsored post is paid. In the instructions there is no indication that the bloggers must use nofollow attributes in the link. As you may know, passing links via sponsored posts or other paid methods, is against most search engines guidelines, including Google’s and even Microsoft’s own search engine, Bing. There are no instructions provided the explicitly say the blogger should prevent link credit from passing for search ...

Full article: http://searchengineland.com/will-google-penalize-microsof...

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