17 Jun '14, 4pm

Own Goal? Fan-made Coca-Cola Videos Score Over Branded World Cup Ads

Own Goal? Fan-made Coca-Cola Videos Score Over Branded World Cup Ads

The perception of your brand can change quickly on YouTube. So some companies are doing "YouTube listening," much as they do "social listening" on the other social media platforms. They want to find out in greater depth what people are saying about their brands, or their competitors brands, on personal YouTube channels. Companies may or may not choose to take action on what they find, but YouTube listening can serve as an early warning system about potential public relations problems. It can also help with giving feedback internally across the company about product quality, complaints, favorite features, or trends.

Full article: http://www.reelseo.com/fan-made-coca-cola-videos-meme/

Tweets

Ronaldo looks to upstage Messi in Germany World...

sg.news.yahoo.com 16 Jun '14, 1pm

Cristiano Ronaldo gets the opportunity to upstage fellow superstar Lionel Messi when Portugal open their World Cup campaig...

Fan-Made Video Game Content Crushing Brands on YouTube by 19 to 1

Fan-Made Video Game Content Crushing Brands on ...

reelseo.com 13 Jun '14, 4pm

Included in the study is a ranking we compiled of the top 50 video games on YouTube across earned, paid and owned media. T...

World Cup 2014 Google Logo: Day 5 Goes To The Fans

searchengineland.com 16 Jun '14, 12pm

Today’s Google logo is another to celebrate the FIFA 2014 World Cup. It is the fifth in a series of World Cup logos Google...

World Cup on Twitter

blog.dk.sg 16 Jun '14, 1am

The FIFA World Cup is happening now and Twitter is the best social media platform for you to get the latest updates on the...

SearchCap: Google PayDay Loan 3.0, Bing Ads URL...

searchengineland.com 12 Jun '14, 9pm

Google Launching Payday Loan Algorithm 3.0 Targeting Spammy Queries This Week Google’s head of web spam, Matt Cutts, annou...

World Cup: Litter-picking Japan fans win global hearts

World Cup: Litter-picking Japan fans win global...

channelnewsasia.com 16 Jun '14, 11am

TOKYO: The team may have lost their opening World Cup match, but Japanese fans won plaudits around the world after picking...

World Cup: Italy goalkeeper Buffon out of England game

World Cup: Italy goalkeeper Buffon out of Engla...

channelnewsasia.com 14 Jun '14, 3pm

MANAUS, Brazil: Italy goalkeeper and captain Gianluigi Buffon withdrew from his country's World Cup clash against England ...

Why You Don’t See “World Cup” Ads On Google

Why You Don’t See “World Cup” Ads On Google

searchengineland.com 07 Jun '14, 1pm

You may have spotted FIFA’s own ads on both of these search results. FIFA could advertise on its own trademarked terms, bu...

4K Video in Focus at World Cup: | by David Shih of @AlteraCorp for @EETimes

4K Video in Focus at World Cup: | by David Shih...

eetimes.com 14 Jun '14, 6pm

This week, Sony will be shooting 4K video at the 2014 FIFA World Cup from Brazil, but it will be for production of a World...

World Cup 2014 Google Logo Gets Father’s Day Tr...

searchengineland.com 15 Jun '14, 1pm

Today’s Google logo continues the site’s celebration of the World Cup with a Father’s Day themed animated illustration as ...

World Cup 2014 profits: what stocks to buy

thefinance.sg 14 Jun '14, 2pm

I watched World Cup 2014 opening match on 13 Jun 14 at around 0430 hrs. When I tuned in to watch the opening match featuri...

SearchCap: Google Rolls Out PayDay Loan, World ...

searchengineland.com 13 Jun '14, 8pm

Google’s Payday Loan Algorithm 3.0 Rolling Out Now Google is now rolling out the 3rd version of the PayDay Loan algorithm....

Luxury Watches on YouTube: How Brand Videos Influence Fan Videos

Luxury Watches on YouTube: How Brand Videos Inf...

reelseo.com 25 Jun '14, 3pm

This correlation continued further. The videos which fans were most interested in sharing and liking on both brand-created...

SearchCap: Doodle 4 Google Winner, Right To Be ...

searchengineland.com 09 Jun '14, 9pm

How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014 Did you know that your paid search ads are susceptible to t...

Google Partners With ESPN To Deliver 2014 World Cup Video Highlights

Google Partners With ESPN To Deliver 2014 World...

searchengineland.com 13 Jun '14, 6pm

Google has partnered with ESPN to deliver video highlights for World Cup related searches. Those searching for World Cup i...