17 Jun '14, 2pm

Using Campaign Tracking To Measure Link Building Success

Using Campaign Tracking To Measure Link Building Success

Ask any SEO what the most difficult, confounding and valuable part of optimization is, and you’ll invariably get a consensus: link building. Even the term “link building” has become so controversial that many marketers are shying away from it in favor of “content marketing” or “online PR .” Marketers know to log, track and report on the volume of links they are creating over the course of the campaign, but very rarely do they consider the future business implications of these links. Since externally-placed content (like guest blog posts) now must be highly authoritative and highly relevant, it makes sense to anticipate actual traffic coming from the links within an article. With all of the effort and care that is now put into crafting content for off-site placement, doesn’t it make sense to track whether it ever generated visits, leads or sales? Luckily, there’s an existin...

Full article: http://searchengineland.com/using-campaign-tracking-measu...

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