17 Jun '14, 2pm

Moving from Data to Decisions in the next Analytics Academy course

Today we’re excited to announce our next Analytics Academy course, Ecommerce Analytics: From Data to Decisions . As the name suggests, we’ve designed this course specifically to help marketers and analysts who work in ecommerce understand how Analytics data can be used to make decisions and take actions that improve their ecommerce performance. In the course, you’ll join instructor Justin Cutroni to explore topics through the lens of a fictional online retailer, The Great Outdoors . This practical example will help bring common ecommerce questions to life with relevant planning, reporting and analysis examples. By participating in the course, you’ll learn how to: select and customize meaningful reports that align with your ecommerce measurement plan use segmentation to compare interesting subsets of your online audience and conduct actionable in-depth analyses in Google An...

Full article: http://analytics.blogspot.com/2014/06/moving-from-data-to...

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