16 Feb '12, 7pm

5 Call Tracking Insights You Wish You Had

5 Call Tracking Insights You Wish You Had

The data that I analyze in Google Analytics drives a lot of the decisions I make (are you in the same boat?). One report that I now take for granted and one that you probably wish you had is phone tracking conversions. Being able to see phone call conversions enables me to understand the true ROI of my marketing spend. As Brain points out, phone call ROI can be huge . How huge? $336k huge. This has probably happened to you at some stage… You’re running an AdWords campaign, you have someone click on your ad, visit your site, and fill in a submission form. That conversion is easily recorded through Conversions in AdWords. Another person comes through to your site by clicking on your ad, they see your number, pick up the phone and call you. Here’s data that you’re not measuring against your marketing spend. So what is it that phone tacking insights can give you? List of Phone...

Full article: http://www.searchenginejournal.com/5-call-tracking-insigh...

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green.blogs.nytimes.com 15 Feb '12, 10pm

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