16 Feb '12, 5pm

An Inside Look At How Yahoo! Handles Olympic Games Marketing

An Inside Look At How Yahoo! Handles Olympic Games Marketing

Last month, I wrote about managing search in a decentralized marketing organization . We covered budgets, goals, alignment, etc. All good in theory, but how does it work in real life? To answer that question, I thought I would take a close look at how we’re working on one of our major marketing initiatives of the year: The 2012 Olympic Games. The London Games is one of our big ‘tent pole’ events for the year. At Yahoo!, that means that it’s a major one-off event that gets maximum marketing support. For the Games in July, Yahoo! has the ambitious challenge of attaining (and maintaining) the #1 position as the destination for all things Olympics-related, while not actually being an official sponsor. As you may or may not know, there are a limited number of Olympics sponsors, and if you’re not one, you can’t use catchy words in your ad creative like ‘olympics’. Interesting ch...

Full article: http://searchengineland.com/an-inside-look-at-how-yahoo-h...

Tweets

Fashionista Olivia Martin gives us the scoop on local look books:

Fashionista Olivia Martin gives us the scoop on...

modernluxury.com 16 Feb '12, 6pm

The number of times we’ve all wailed “I’ve got nothing to wear” in front of a full closet is more than a little embarrassi...

Revamp Your Office - Make It Look Good and Go G...

hippyshopper.com 19 Feb '12, 8pm

If you are revamping the office there is a lot to think about - good quality office furniture , appropriate decor, the lay...

ActiveRecord::Rollback:

api.rubyonrails.org 22 Feb '12, 10pm

ActiveRecord::Transactions::ClassMethods#transaction uses this exception to distinguish a deliberate rollback from other e...

Would you dare visit the inside of a glacier? H...

planetgreen.discovery.com 17 Feb '12, 4pm

A Handful of No-Fly Travel Options for the Holidays 22 Nov 2011 | By Jeff Kart Meet Stanley Selengut, the Father of Sustai...

@CharCouz I went for the Colin Firth #ASingleMa...

tomford.com 18 Feb '12, 11pm

Tom Ford This web site requires JavaScript and the latest version of the Adobe Flash Player .

Blogged: This Season, I Look Forward to... @DolceGabbana

Blogged: This Season, I Look Forward to... @Dol...

thebaghagdiaries.com 17 Feb '12, 7pm

This Season, I Look Forward to... When it Rains... Mary Katrantzou x Topshop. Soon! NYFW: Helmut Lang AW 2012 Curly Top! M...

Roles & Responsibilities of a Web Marketing Tea...

seomoz.org 17 Feb '12, 5am

Howdy SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week we're talking about some of the roles and re...

9 Audiences Your Content Marketing Should Address

9 Audiences Your Content Marketing Should Address

searchenginejournal.com 15 Feb '12, 5pm

Everyone is different when it comes to interests, education, skill levels in different industries, etc. One of the biggest...

A closer look at the Boeing 787 Dreamliner at the Singapore Airshow

A closer look at the Boeing 787 Dreamliner at t...

straitstimes.com 16 Feb '12, 9am

This screengrab shows the interior of the luxurious Boeing 787 Dreamliner. -- ST PHOTO: SHARON LEE/ NURULNADIAH MD NOH The...

Search Engine Marketing Wrap-up Jan 19

pandia.com 19 Feb '12, 3pm

Interesting posts and articles from the world of search engine marketing and optimization. How Google Might Filter Blog Po...

Adele's Grammy Look, Done Naturally:

Adele's Grammy Look, Done Naturally:

feelgoodstyle.com 16 Feb '12, 12pm

Ilia Pure Lip Care lipstick in Nobody’s Baby , “the perfect sheer nude”. This all natural lipstick is packed with hydratin...

I have a tutorial for uneven lids @danglouie i hav 1 eye double eyelid&another with mono how to i make them look even?

I have a tutorial for uneven lids @danglouie i ...

frmheadtotoe.com 19 Feb '12, 9pm

I'm sure I'm not the only one who deals with this but lately I have had uneven eyelids on a pretty regular basis. For thos...

@saffrontucker take a look...

rolex.com 20 Feb '12, 11am

Only official Rolex retailers, distinguishable by this official green plaque, are allowed to sell and maintain a Rolex. Wi...

[NEWS]: First Look: Nike Hyperdunk 2012

[NEWS]: First Look: Nike Hyperdunk 2012

nicekicks.com 21 Feb '12, 4pm

. A Team USA colorway and familiar name reignites Redeem Team nostalgia, while advanced Flywire construction, heel clip lo...