16 Jun '14, 7pm

Hero, Hub, Hygiene: A Cheat Sheet for YouTube Brand Strategy [Infographic]

YouTube is the second-largest search engine in the world and has over one billion unique visitors each month, but it’s underutilized by brands. When I compared the top five brands on YouTube and Facebook, the engagement was 20x greater in favor of YouTube . In order to help brands capitalize on this massive engagement, YouTube has been educating advertisers on a new content strategy framework called "Hero, Hub, Hygiene ". The three pronged approach outlines the types of videos YouTube recommends brands create for their channel to grow organic viewership and subscribers.

Full article: http://www.reelseo.com/hero-hub-hygiene/

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