16 Jun '14, 4pm

How to Optimize Your Call to Action so Users Can Commit to Action by @shanejones15

Another important aspect of your CTA’s appearance is its size. A CTA that is too small won’t stand out to users, which could negatively impact your conversion rate. On the other hand, a CTA that is too big will distract visitors from the information they’re seeking, which may discourage them from continuing to use your site. Also, if you make your CTA too large, your visitors may not understand that it is clickable.

Full article: http://www.searchenginejournal.com/how-to-optimize-your-c...

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