16 Jun '14, 1pm

Inbound Marketing on a Shoestring Budget [1/5]: The Foundation

Inbound Marketing on a Shoestring Budget [1/5]: The Foundation

Budget by Tax Credits [/budget] Inbound Marketing is an effective way to increase lead volume today and sales volume tomorrow. The concept is simple: Attract, Convert, Close and Delight. According to Gleastner Research only 0-18% of visitors are in the Decision (Bottom of Funnel) phase. That leaves 82-100% of visitors in the Awareness (Top of Funnel) and Consideration (Middle of Funnel) phases. Inbound Marketing is about appealing to 100% of visitors and nurturing them through the funnel. There are several software options available including the industry leaders, HubSpot, Marketo and Eloqua. Odds are your agency has a relationship or partnership with these vendors and can help you transition your campaigns to an inbound strategy. If you cannot afford Inbound Marketing software on your current budget, hope is not lost. While the software will certainly help you to generate...

Full article: http://www.searchenginepeople.com/blog/925-inbound-market...

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Once Were Vikings: Search Marketing In The Nordics

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searchengineland.com 13 Jun '14, 2pm

And the winner of this year’s European Search Personality award is… Kristjan Mar Hauksson ! With Kristjan being from Icela...

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purseblog.com 17 Jun '14, 2pm

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