16 Jun '14, 12pm

Everything You Need to Know about Panda 4.0 by @neilpatel

Many of the losers from Panda depended on compiling content from other sites. Known as “aggregating,” this is a popular technique that has given rise to some of the Internet’s most popular sites (e.g., BuzzFeed). If the impact of Panda 4.0 is positively correlated with traffic losses for these sites, such aggregation could be a risky technique. Incidentally, while some aggregators lost traffic, other aggregators gained traffic (buzzfeed.com). Apparently, there are other aspects of aggregator sites that factor into the Panda 4.0 algorithm change other than simply the fact that they are aggregating content.

Full article: http://www.searchenginejournal.com/everything-need-know-p...

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