16 Jun '14, 10am

Get Over The ‘Next Big Thing’: An Interview on SEO With Duane Forrester by @wonderwall7

Get Over The ‘Next Big Thing’: An Interview on SEO With Duane Forrester by @wonderwall7

Content: Almost goes without saying, yet so many sites try for shortcuts. Searchers are looking for content, not optimized web pages, so why not feed them what they want? When thinking about content, think laterally – do your customers prefer to read or watch videos? Do they respond more to bulleted lists, or long form text? And gathering customers from organic search is the first step. How are you treating them after that? What are you doing to walk them through their research in deeper into your conversion funnel? Learn new things. Sounds kind of trite, I realize, but do you know how local marketing is changing with the advent of in-car navigation systems that showcase store locations? Are you prepared for the shift from “mobile” where we are today, to “mobilized” where we’re heading with next-gen automotive integrations and expanded features enabling longer use-time of ...

Full article: http://www.searchenginejournal.com/get-next-big-thing-int...

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Kangaroo (AUD) Bonds The Next Big Thing?

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