15 Jun '14, 4pm

5 Basics for Copywriting PPC Ads

5 Basics for Copywriting PPC Ads Paid search ads are a relatively new medium for copywriters. But there are a few basics that can help you create more effective pay-per-click ads: 1. Use the keyword in the beginning of the title and body when copywriting paid search ads. Those words are what the searcher is looking for, and their eyes are more likely drawn to them when used in the beginning of the pay-per-click ad. Words used earlier in the sentence are assigned more importance by a reader. And many search engines bold the keywords, which can make your ad stand out. You’ll miss this benefit if you use the keywords later in the sentence - it may not even show if your ad is not in the top few positions on Yahoo, since they are truncated. 2. Prove credibility in your paid search ad copy. Use a statement that gives your potential customers some peace of mind: "Over 10,000 clie...

Full article: http://www.seo-advantage.com/seo-topics/library-5-basics-...

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