How Machinima Generates Content Through A Filmmaker & Directors Community

reelseo.com 15 Feb '12, 10pm

How Machinima Generates Content Through A Filmmaker & Directors Community

Allen: There are different types of videos. We get some that are the official content. Like, we are the best in the business at driving video views around gaming and movie trailers. We just drive huge numbers and it just fits our demographic. And so that’s content that’s created by them and we just take it and use it to drive video views for them. Then there are internal shows that we produce and there are like shows like Inside Gaming, there are shows about gaming, core gaming. And then there’s content that we generate from what we call the directors program which are people that are directors who are making content on YouTube. They may have their own channel and they actually make it for their own channel and they also make it for, some specific stuff for our channels as well. Mark: So you sort of have a community of filmmakers – Allen: Yes. Mark: -- and directors. Allen...

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