15 Feb '12, 8pm

mobile

mobile

Google is releasing some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches for popular national chain restaurants [in the US] on Valentine’s Day occurred on high end mobile devices or tablets.” One more time: 62 percent of all US-based national chain restaurant queries were coming from mobile devices. Google focused on national restaurant chains because it could disambiguate and identify them as such. It could well be that the 62 percent figure extends across the entire restaurant category. Restaurant chain searches leading up to Valentine’s Day Google told me that it sometimes can’t tell what’s a restaurant search and what’s not. For example, someone searching for “radicchio” or “papaya” might be looking for a restaurant, recipes or nutrition facts. By contrast, Google knows for sure that Morton’s or McCormick & Schmick ...

Full article: http://searchengineland.com/google-62-percent-of-v-day-re...

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