13 Jun '14, 1pm

Panda 4.0: Redefining Site Authority

In May 2014, Google released the first major Panda update in over a year. While Matt Cutts indicated that the Panda update rolled out on May 20 , the traffic flow to this site shows that the update was almost certainly implemented a bit earlier, around May 17 (at least it began affecting this site at that time). How did the client fare? Below is a screenshot of the organic traffic from Google over two weeks during the update: (Click to enlarge.) Over a three day period, average daily organic traffic from Google increased by 514% . But how is the site faring compared to its pre-Panda traffic? As the diagram below demonstrates, much of the original traffic losses were regained, but not completely: (Click to enlarge.) Following the May Panda update, the site is now at about 70% of its Pre-Panda traffic levels . No doubt this was a significant gain, even if it does not restore...

Full article: http://searchengineland.com/panda-4-0-redefining-site-aut...

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