15 Feb '12, 4pm

The Future Of B2B Search: Start Preparing For Social SEO Now

Increased Referral Traffic: The likelihood of increased consumer click-throughs to branded content is increased as organic search traffic increases. Access to Activated Consumers: According to GroupM Search, 58% of consumers start their purchase journey with search. Since social media is already a vital tool for in the awareness and consideration phases, this provides companies with increased social visibility in organic search with greater opportunity to educate activated buyers about the brand and its products & services. Enable Competitive Advantage: Companies with multiple social channels & assets, including social media channels, blogs, videos & other social content can own greater real estate of first page organic results for key brand terms. This generates increased brand recognition for the brand and decreased space for competitors to rank for branded terms. Reputa...

Full article: http://searchengineland.com/the-future-of-b2b-search-star...

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