15 Feb '12, 12pm

How Local Small Businesses are Evolving Their Online Marketing Strategies

How Local Small Businesses are Evolving Their Online Marketing Strategies

SEO experts are happy to tell small business owners how to improve their visibility on the web. But it’s equally important to listen to small business owners, especially of the brick-and-mortar variety, to understand how they’ve been able to evolve their marketing strategies in a world increasingly dominated by search. From mechanics to lawyers, small business owners have been cultivating reputations and generating word-of-mouth buzz long before the advent of fancy algorithms. But as soon as businesses turn to the web to market their services, some realize how critical it is to adapt to a rapidly changing environment, while others still hold on to traditional outlets. “We are in a period of great transition,” said Ely Dahan, a professor of marketing at the UCLA Anderson School of Management. “There used to be this thing called the Yellow Pages, and if you had the right spo...

Full article: http://searchenginewatch.com/article/2152506/How-Local-Sm...

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