13 Feb '12, 5pm

7 Key Mistakes That Cost Advertisers ‘Mobile Super Bowl I’

7 Key Mistakes That Cost Advertisers ‘Mobile Super Bowl I’

By now, you may have already put Super Bowl XLVI in the history books. But let’s remember: this was the first to occur in the post-PC mobile era . (It was supposed to feature my Green Bay Packers, but that’s another story.) This was Mobile Super Bowl I: a record TV audience. Half with a smartphone. All watching brands spend $116,000 per second to reach them. During the game, mobile consumers stepped up, delivering record mobile search , social , and video activity. Yet most advertisers looked unprepared, seemingly without a mobile game plan. Many enabled Shazam users to tag commercials, but only a few ads targeted or even recognized mobile consumers. Every advertiser had the same prime-time opportunities to connect with mobile consumers. Brands that did won big, during and after the game. Here are seven most missed out on: Converting Viewers Into ‘Doers’ Mobile users are a...

Full article: http://searchengineland.com/7-key-mistakes-that-cost-adve...

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