The Challenge Of Justifying Enterprise SEO

The numbers are right there. Total sales. Last click sales. ‘Assisted’ sales. Worst case, you need provide a key as to what those values mean. It’ll work if projected. My smallest font size is 30 points. So if someone decides to grab my chart and throw it into (gasp) Powerpoint without asking, it’ll still be readable. It tells the whole story. I could leave out the total sales. That would be prettier. But I don’t want to make anyone do any math. It saves the explanation for later. Don’t worry about specific keywords, or SEO changes, or the like unless you’re asked. Do provide that data to the VP or marketing or your direct supervisor/client.

Full article: http://searchengineland.com/the-challenge-of-justifying-e...

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@britwarner » 21 Feb '12, 9pm
Maybe I'm a fan of the term "rainbow-farting unicorn" or maybe he's right... Justifying SEO is HUGE [link] via @sengineland
@seotweetz » 20 Feb '12, 12am
RT @enistico: Great post on the challenge of justifying enterprise #SEO: [link] via @sengineland
@LeviSpires » 17 Feb '12, 8pm
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@smeyler » 15 Feb '12, 4am
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@asycom » 14 Feb '12, 4pm
Cómo justificar el #SEO en dinero (eng) [link] vía @epaDesign
@jasonwoolley » 14 Feb '12, 3pm
How to highlight the value of SEO to C-level [link]
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@kathoneil27 » 14 Feb '12, 1pm
Good tips on how to sell SEO to the C-Suite - [link]
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