13 Feb '12, 12pm

Why Content Is King and Links are Content with That

http://www.seo-theory.com/2012/02/13/why-content-is-king-and-links-are-content-with-that/ Why Content Is King and Links are Content with That SEO Theory - SEO Theory and Analysis Blog The SEO community is polarized between two competing bodies of thought, and I think I now understand why that is so. The “Content is King” crowd pays less attention to the aggregation of links for the sake of influencing search results. The “It’s All About Links” crowd devotes the bulk of its resources to promoting any type of quality through targeted linking. You can easily draw a Venn diagram that leaves a huge part of the SEO community squarely in the middle or common ground of these two extreme schools of thought, but that would probably be misleading. It would be better to use a spectral diagram that uses false-colorization (say “Content is Red” and “Links are Blue”) to spread SEO practi...

Full article: http://www.seo-theory.com/2012/02/13/why-content-is-king-...

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