Understanding Your Audience Using Social Media - Webinar

Oh and check out my #mozinar on developing and validating personas

With user experience and usage metrics becoming increasingly more important as a ranking factor, it is now imperative to understand your audience. In this webinar, SEOMoz Associate Mike King shows you how to identify your audience using social media and improve conversions by building with users' needs in mind. This webinar will also include a walk-through of setting up the Keyword-Level Demographics methodology, which allows you to get demographic data from Facebook into analytics for further validation of your audience.

Full article: http://www.seomoz.org/webinars/understanding-your-audienc...