"Google To Protect Paid Search Keyword Data, Making It 'Not Provided'? | #socialmedia"
I can confirm on the record that this memo was sent from the Agency team at Adwords and only went to a small number of people. Obviously for me I am not a fan of the whole ‘Not Provided’ stance, but what marketer would want less data lol? The reason why I say this is a step in the right direction is because IF ‘Not Provided’ is really about privacy then why are 3rd parties allowed to access this data? And of course the bigger question for Google is, IF this is about privacy then why can I see the data if I pay for it? I don’t think the stance…”We protect your data/privacy except for when people pay us to access it” would fly very well in any industry. So if Google is going to have ‘Not Provided’ then the data needs to ACTUALLY not be provided.