SgImpact.com

11 Feb '12, 6am

Reading: How To Help Clients Understand Social Link Outcomes by @ericward

Reading: How To Help Clients Understand Social Link Outcomes by @ericward

My previous column, Key Problems With Current Social Link Graph Signals hit a nerve with a few people who felt I was too harsh in my critique of social signals as content quality indicators. See this post from bigmouthmedia for one of the more in-depth responses. It’s not that I don’t feel social signals have merit. They do. I used a wart removal/Yanni example as a way of making a point and elicit a laugh or two. I’ll stand by my assessment of social signals impacting search results, which is that they are not ready for prime time, but there’s a more pressing matter I think all of us link builders might want to address. Explaining and giving examples of a wide variety of social signals and then setting expectations for clients on a client by client basis. If a client is convinced he can social engineer his search rank to page one, then you either know and explain why this ...

Full article: http://searchengineland.com/how-to-help-clients-understan...

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