28 May '14, 1pm

5 Reasons to Include Polling in Your Social Media Strategy

Polling is one of the most powerful tools brands can incorporate into a social strategy. Below are a few reasons why you should consider incorporating polling into your next marketing campaign. The five key points are followed by a few recommendations for tools to use for polling. 1. Free Product Feedback Brands often pay a lot of money to have outside services and companies survey customers to get product feedback. Others use social listening tools to see what people are saying about their products. Why not be more direct and just ask the customers on a social media channel? If a person has followed your brand on a social network, there's a good chance that they think very highly of your brand. These are the people that are going to provide some of the most honest and lengthy feedback, and they will gladly do it for free. Polling on social channels will improve your produ...

Full article: http://searchenginewatch.com/article/2346906/5-Reasons-to...

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