10 Feb '12, 2pm

5 Must-Have SEO Skills

What kind of skills do search engine optimizers need to succeed in today’s marketplace? Should SEOs be siloed into doing just SEO and close themselves out from other marketing skills? Or should the new kind of SEO should be jack of all trades and also the master of all trades? The modern day SEO should be an integrated SEO digital marketer – one who knows about on-page SEO and other integrated tactics. Whether you're considering working in the SEO industry, or you're looking to hire an SEO, there are five must-have SEO skills. Let’s run through these five skills one by one and discuss why they are important. Technical SEO If you think SEO is all about keyword research and then wordsmithing (think stuffing) them on a page, then you’re in for a surprise. That’s not what it’s all about. SEO is about making websites better at both the page and server level in a structured way ...

Full article: http://searchenginewatch.com/article/2145255/5-Must-Have-...

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