09 Feb '12, 4pm

3 Keys to Making a Good First Impression With Your Website: In a recent post by Ron Ashkenas and Holly Newman o...

3 Keys to Making a Good First Impression With Your Website: In a recent post by Ron Ashkenas and Holly Newman o...

3 Keys to Making a Good First Impression With Your Website Bryan Phelps , February 9, 2012 0 Comments Share Tweet In a recent post by Ron Ashkenas and Holly Newman on The Harvard Business Review Blog Network, they discussed 3 ways that Super Bowl advertisers try to make the most of their very expensive 30 second spots by making a good impression. Not only does this apply to commercials and conversations, the same principles can also be applied to your business’s website. Your website is often the first impression that potential customers have of you, are you making the most of it? 1. Capture your audience’s attention Advertisers regularly draw you in with “humor, aesthetics, emotions and surprise”. How does your website capture your audience’s attention? Imagery In the chaos that often comes with a new site design, it’s easy to jump straight to boring stock images. Make yo...

Full article: http://www.seo.com/blog/3-keys-good-impression-website/

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