09 Feb '12, 12pm

How to Use Government Data for Link Development

All the data you need to create linkable material is provided by governments around the world for free. One just needs to do some research, make it interesting, and promote it. This is a follow-up to my column about using public information for link building . This time I'm going to focus on data from open government web sites. You can find data sources here where it's categorized by international, state, city, and agencies. Research If you're trying to get links from sites covering your industry like news, bloggers, or associations, this is a good strategy. News oriented sites are always looking for fresh research, insights, or studies. Getting coverage on such sites dramatically increases your chances of having the story picked up by a mainstream news outlet. To get started you could hire someone to do traditional research to spot trends, irregularity, or insights in the...

Full article: http://searchenginewatch.com/article/2144966/How-to-Use-G...

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