6 Reasons You Need to Charge More

seomoz.org 09 Feb '12, 4am

6 Reasons You Need to Charge More

I’m a reluctant Capitalist. I didn’t grow up with a lot of money (my dad was a country preacher, and my mom was a schoolteacher), and the transition from academia to building a start-up and then running my own consulting firm has been rocky at times. The one thing I still hear almost every week is “You need to charge more,” and I preach the same message to new SEOs even as I try to remember it. This post is a reminder to myself (and to you) of why what you charge matters, and why it’s not just about greed. 1. It’s Not All Billable Almost every new consultant, freelancer, and even agency makes a critical math error. Pay attention, because this mistake could could haunt your business for years to come. It goes something like this: I need to make $37,000 to pay the bills, and I’d like to make $50,000. A year is about 2000 work hours (50 weeks x 40 hours), so if I can just cha...

Full article: http://www.seomoz.org/blog/6-reasons-you-need-to-charge-more

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@joshhumble » 05 Mar '12, 2am
RT @roundpeg: Six really good reasons to raise your price [link]
@roundpeg » 05 Mar '12, 1am
Six really good reasons to raise your price [link]
@AuroreJones » 23 Feb '12, 10pm
[link] This is a GREAT post!! [link] Hiya LuSundra, check this
@3TwelveCreative » 22 Feb '12, 8pm
Fascinating discussion about how much an SEO should charge clients -- just as true for designers and coders, too. [link]
@MKEmatt » 22 Feb '12, 3pm
'6 Reasons You Need to Charge More' | @SEOmoz | Abso.freak'n.lutely! Rule #1: Never undervalue your services! [link] #SEO #PPC
@1955Design » 21 Feb '12, 2pm
RT @angiemeeker: 6 Reasons You Need to Charge More [link]
@RebeccaHaden » 21 Feb '12, 12pm
SEOMoz says we should charge more: [link] Actually, we're in their typical range, but it's an interesting article.
@i_webdesigner » 21 Feb '12, 11am
If you are working in SEO, are you really charging enough. [link]
@angiemeeker » 21 Feb '12, 4am
Oh man this article is worth a million dollars. [link] 6 Reasons You Need to Charge More
@Retargeter_es » 20 Feb '12, 11pm
RT @RodrigoMPaz: [EN] Consultor: 6 razones por las que necesitas cobrar más caro [link]
@RodrigoMPaz » 20 Feb '12, 11pm
[EN] 6 razones por las que necesitas cobrar más caro como consultor [link]
@JAllenHammonds » 20 Feb '12, 8pm
[link] This is a GREAT post!! [link] A powerful message from L
@CBCSherpa » 20 Feb '12, 4pm
6 Reasons You Need to Charge More [link] via SEOmoz. Easily transferable to any consultant.
@norbibo » 20 Feb '12, 8am
jó czikk RT @fimre: olcsó húsnak híg a leve #seo [link]
@MuseCOM » 20 Feb '12, 7am
Dedicato alle PMI e ai clienti. Ma anche ai colleghi che abbassano i prezzi, svendendo il nostro lavoro. Che è pur... [link]
@clarkmixon » 20 Feb '12, 12am
[link] This is a GREAT post!! [link] Enjoyed reading this post
@Autoankauf_ABL » 19 Feb '12, 6pm
[link] This is a GREAT post!! [link] Hallo und Guten Tag LuSun
@fimre » 19 Feb '12, 6pm
olcsó húsnak híg a leve #seo [link]
@HealthyLife_UK » 19 Feb '12, 3pm
[link] This is a GREAT post!! [link] Check out what our tribe
@JohnnyNetworker » 19 Feb '12, 3pm
[link] This is a GREAT post!! [link] Check out this amazing po
@peters_stephen » 19 Feb '12, 3pm
This is a GREAT post!! [link] Note what LuSundra says [link]
@EdHudson » 16 Feb '12, 2pm
6 Reasons You Need to Charge More for What You Do (Some Real Truths Here!) - [link]
@jamessmacgregor » 16 Feb '12, 3am
@peterwallhead worth a read [link]
@TargetClickMktg » 16 Feb '12, 2am
You should be charging more for your services?! Let @SEOmoz give you confidence in your price strategy [link]
@thomas_office » 15 Feb '12, 8pm
“@mwhowell2k: 6 Reasons You Need to Charge More | SEOmoz [link]” Yes and yes!
@fdeschenes » 15 Feb '12, 6pm
RT @mwalsher: 6 Reasons You Need to Charge More [link] #consultants #contractors #developers
@mwalsher » 15 Feb '12, 6pm
6 Reasons You Need to Charge More [link] #consultants #contractors #developers
@ABCChildDental » 15 Feb '12, 2am
RT @Ribeezie: 6 Reasons You Need to Charge More - [link]
@InFlowMarketing » 14 Feb '12, 10pm
Most (all?) biz owners have lived some of this: "6 Reasons You Need to Charge More" | SEOmoz [link]
@ABTSoftware » 14 Feb '12, 10pm
RT @haleyjason: So true, learning some of that the hard way -> 6 Reasons You Need to Charge More: [link]
@haleyjason » 14 Feb '12, 10pm
So true, learning some of that the hard way -> 6 Reasons You Need to Charge More: [link]
@CarterCole » 14 Feb '12, 9pm
You are worth more... [link] charge for it
@Dboyiannelli » 14 Feb '12, 6pm
That's it...I'm raising my rates. I will now charge $500/hour - -6 Reasons You Need to Charge More | SEOmoz [link] via @SEOmoz
@PratikTDabhi » 14 Feb '12, 4pm
RT @christitze: 6 Reasons You Need to Charge More [link] via @zite
@gonzodesign » 14 Feb '12, 12pm
.. think earning money as a freelancer is easy, read this! ~ 6 Reasons You Need to Charge More | via @TimothyWhalin [link]
» 14 Feb '12, 7am
RT @RadiateSystems: Why #consultants need to charge more [link] (via @SEOmoz) #Entrepreneurship #business #startups #consulting #freelance
@RadiateSystems » 14 Feb '12, 5am
Why #consultants need to charge more [link] (via @SEOmoz) #Entrepreneurship #business #startups #consulting #freelance
@mylogan1 » 13 Feb '12, 11pm
RT @ConciergeInfo: 6 Reasons You Need to Charge More | SEOmoz [link] via @SEOmoz - I couldn't agree more. Especially point #6.
@JennyLynnSEM » 13 Feb '12, 10pm
"6 Reasons You Need to Charge More": [link] ///So good & So true. Self employment tax is not your friend.
@ConciergeInfo » 13 Feb '12, 9pm
6 Reasons You Need to Charge More | SEOmoz [link] via @SEOmoz - I couldn't agree more. Especially point #6.
@greg_caughill » 13 Feb '12, 9pm
RT @portentint: 6 Reasons You Need to Charge More [link] via @dr_pete
@unexia » 13 Feb '12, 8pm
RT @tfanelli: 6 Reasons You Need to Charge More [link]
@mikelamar » 13 Feb '12, 8pm
RT @c_armstrong: 6 Reasons You Need to Charge More | SEOmoz [link] via @SEOmoz
@stephdoyle » 13 Feb '12, 6pm
RT @sawdesigns: 6 Reasons to Charge More: #6 Cheap Attracts Cheap. [link]
@AmeliaERossi » 13 Feb '12, 6pm
RT @TheGodofSEO: [link] Amazing read for all #SEO pros and newbies alike. 6 reasons you need to charge more...if you know what you're doing.
@TheGodofSEO » 13 Feb '12, 6pm
[link] Amazing read for all #SEO pros and newbies alike. 6 reasons you need to charge more...if you know what you're doing.
@abaloglu » 13 Feb '12, 6pm
RT @randfish: Some great comments on consulting prices: [link] from @dr_pete's "6 Reasons You Need to Charge More"
@randfish » 13 Feb '12, 6pm
Some great comments on consulting prices: [link] from @dr_pete's "6 Reasons You Need to Charge More"
@MacFindHer » 13 Feb '12, 5pm
Best article I've read on Self Employment“@azzcatdesign: 6 Reasons You Need to Charge More | SEOmoz [link] via @SEOmoz”
@Audrey_Sargent » 13 Feb '12, 4pm
RT @azzcatdesign: 6 Reasons You Need to Charge More | SEOmoz [link] via @SEOmoz