16 May '14, 1pm

SEO

There seems to be no end to the range of declared “SEO truths” for local mom and pop shops. Search Engine Optimization strategies that work for the big brands differ from those that work for small, local players, so it’s no wonder that so many local marketers end up confused about how to really use SEO to build their businesses. Following is a list of five frequently heard claims about local SEO that I’ve heard recently, followed by their corresponding truths. Myth #1—Claiming Your Google Listing Is The Way To Boost SEO First of all, there is no “one” way to boost SEO. True SEO is an amalgamation of many functions, and ultimately, they all need to be logical and consistent. This myth has been propagated in large part because of the power of Google on businesses on the local level. Many businesses have seen benefits after doing this, but the reality is this likely happens b...

Full article: http://searchengineland.com/five-top-local-seo-myths-trut...

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There seems to be no end to the range of declared “SEO truths” for local mom and pop shops. Search Engine Optimization str...

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