Utilizing Existing Partnerships to Score Easy SEO Wins

I am a big believer that the term “link building” should be abolished and forever re-branded as “relationship building.” Successfully creating and managing relationships is what will get you links, not sending out mass impersonal emails asking for links. Think of link building as networking – people are more likely to link to people they know. Simple as that. However, how do you transition your contacts, partners, and customers into link opportunities? Sure, you could simply ask. But there are other ways that you could utilize these existing relationships to score easy linking wins. Here are some ideas and examples of organizations that have used them. Co-branded Linkbait Creating linkbait is a drain on resources, particularly for linkable assets like infographics that can take months to complete. However, the amount of time, money, and energy dedicated to linkbait can be ...

Full article: http://www.searchenginejournal.com/utilizing-existing-par...

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@ericpratum » 27 Feb '12, 1am
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Think of link building as networking – people are more likely to link to people they know. [link]
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