Report: National Marketers Love Local, Fail At Basic Tactics

GMS Local, an initiative from GroupM focused on local search and local digital strategies, recently conducted a survey of national marketing executives (mostly in the retail sector) about their localization strategies and tactics. The survey was fielded in September and November 2011. What the agency found was considerable enthusiasm for local-digital marketing. Yet there was also a surprising lack of sophistication in many of their tactics. GMS Local found that most of the respondents spent more on local vs. national advertising and more generally on digital than traditional media marketing: 70 percent of marketers surveyed said they spend greater than the national average (60 percent) of their advertising budgets on local vs. national initiatives. 70 percent of marketers surveyed answered that they spend greater than the national average (25 percent) of their local adver...

Full article: http://searchengineland.com/report-national-marketers-lov...

Tweets

@petter0619 » 17 Feb '12, 9am
How marketers fail at local digital marketing; seems lack of knowledge is the biggest barrier... [link]
@YoungbloodJoe » 15 Feb '12, 9pm
smells like opportunity [link]
@BenRogersWPG » 15 Feb '12, 6pm
Report: National Marketers Love Local, Fail At Basic Tactics | Interesting survey results [link] #local #marketing
@DealerFixedOps » 09 Feb '12, 11pm
Report: National Marketers Love Local, Fail At Basic Tactics | [link] | #seo #sem #automarketing
@localsplash » 09 Feb '12, 5pm
This recent report shows that marketers love local SEO, but many do not know the right tactics for it to be effective: [link]
@stephfierman » 09 Feb '12, 12am
RT @GroupMSearch @sengineland: National marketers love local but fail at basic tactics [link] by @gsterling cc: @GMSLocal
@seotweetz » 07 Feb '12, 10pm
RT @Empire_SEO: Report: National Marketers Love #Local, Fail At Basic Tactics [link] via @sengineland #SEO
@MECideas » 07 Feb '12, 4pm
RT @GroupMWorldwide: @GroupMSearch 'Report: National Marketers Love Local, Fail At Basic Tactics' via @sengineland [link]
@dvautier » 07 Feb '12, 3pm
Gotta pay attn. to local places. Report: National Marketers Love Local, Fail At Basic Tactics [link]
@klafleur » 07 Feb '12, 1pm
SEL: National Brand Marketeers Love Local, Fail at Basics. [link]
@AmylikesGuava » 07 Feb '12, 9am
“@sengineland: Report: National Marketers Love Local, Fail At Basic Tactics [link]” - no surprises here!
@echoMano » 07 Feb '12, 8am
RT @mystyfyd: Report: National Marketers Love Local, Fail At Basic Tactics [link] via @sengineland
@sengineland » 07 Feb '12, 5am
RT @groupmsearch: According to @GMSLOCAL, Marketers Love #Local, Fail At Basic Tactics - [link] @sengineland
@mikedmerrill » 07 Feb '12, 2am
Report: National Marketers Love Local, Fail At Basic Tactics [link] #truestory
@jimhedger » 06 Feb '12, 10pm
[link] Flailing at local search?
@Andrew_Beckman » 06 Feb '12, 10pm
The last sentence represents my feeling - Report: National Marketers Love Local, Fail At Basic Tactics [link] via @sengineland
@davidmihm » 06 Feb '12, 10pm
@gsterling do you know how MANY marketers they surveyed? i did not see it in the study [link]
@Closely » 06 Feb '12, 8pm
Big marketers spend a lot of time and money on local, but they're missing out where it matters: [link]
@devinheisner » 06 Feb '12, 7pm
Interesting GroupM Local study: National Marketers Love Local, Fail At Basic Tactics [link]
@SEORocket » 06 Feb '12, 6pm
Report: National Marketers Love Local, Fail At Basic Tactics [link] via @sengineland #LocalSEO
@tomwicky » 06 Feb '12, 6pm
RT @ReachLocal: Report: 55% of National Marketers Aren't Active on Local Online Review Sites [link]
@groupmnext » 06 Feb '12, 6pm
According to @GMSLOCAL, Marketers Love #Local, Fail At Basic Tactics - [link] @sengineland
@ReachLocal » 06 Feb '12, 6pm
Report: 55% of National Marketers Aren't Active on Local Online Review Sites [link]
@seotweetz » 06 Feb '12, 5pm
RT @WebimaxDave: Report: National Marketers Love Local, Fail At Basic Tactics: GMS Local, an… [link] #SEO @WebiMax
@WebimaxDave » 06 Feb '12, 5pm
Report: National Marketers Love Local, Fail At Basic Tactics: GMS Local, an… [link] #SEO @WebiMax
@KBTaylor » 06 Feb '12, 4pm
RT @SearchBoss: RT @sengineland: Report: National Marketers Love Local, Fail At Basic Tactics [link] @GMSLocal
@C2Next » 06 Feb '12, 4pm
RT @sengineland: Report: National Marketers Love Local, Fail At Basic Tactics by @gsterling [link] @GMSLocal
@sengineland » 06 Feb '12, 4pm
Report: National Marketers Love Local, Fail At Basic Tactics by @gsterling [link]
@seocrawler » 06 Feb '12, 4pm
#searchengineland: Report: National Marketers Love Local, Fail At Basic Tactics: GMS Local, an initiative from G... [link]
@yodoonl » 06 Feb '12, 4pm
Yodoo found: Report: National Marketers Love Local, Fail At Basic Tactics: GMS Local, an initiative... [link] #google #seo
@SEOTweetsMe » 06 Feb '12, 4pm
Report: National Marketers Love Local, Fail At Basic Tactics [link] (via @jonrognerud)
@amanda_muha » 06 Feb '12, 4pm
A report all marketers should read: [link]
@seotweetz » 06 Feb '12, 4pm
RT @ImagraphicX: Report: National Marketers Love Local, Fail At Basic Tactics [link] #seo #internet #marketing RT @FastRankSEO
@BamBamMarketin » 06 Feb '12, 4pm
RT @MarketingTips: Report: National Marketers Love Local, Fail At Basic Tactics - [link] #local #internet #marketing
@ImagraphicX » 06 Feb '12, 4pm
Report: National Marketers Love Local, Fail At Basic Tactics [link] #seo #internet #marketing RT @FastRankSEO
@MarketingTips » 06 Feb '12, 4pm
Report: National Marketers Love Local, Fail At Basic Tactics - [link] #local #internet #marketing
@roimediaworks » 06 Feb '12, 4pm
RT @sengineland Report: National Marketers Love Local, Fail At Basic Tactics [link] #seonews
@seo_webworx » 06 Feb '12, 4pm
Report: National Marketers Love Local, Fail At Basic Tactics: GMS Local, an initiative from Gro... [link] via @sengineland
@klaptrap » 06 Feb '12, 4pm
Report: National Marketers Love Local, Fail At Basic Tactics: GMS Local, an initiative from GroupM... [link] #klaptrap #in
@SEO_Strategies » 06 Feb '12, 4pm
#Church #Marketing Report: National Marketers Love Local, Fail At Basic Tactics: GMS Local, an initiative from ... [link]
@seoexpertseu » 06 Feb '12, 4pm
Now reading: Report: National Marketers Love Local, Fail At Basic Tactics [link]
@topmarketingseo » 06 Feb '12, 4pm
#seo Report: National Marketers Love Local, Fail At Basic Tactics: GMS Local, an initiative from GroupM ... [link] #social
@harry5301 » 06 Feb '12, 4pm
#SEO Report: National Marketers Love Local, Fail At Basic Tactics: GMS Local, an initiative fr... [link] #search engineseo
@ADiamantidis » 06 Feb '12, 4pm
Report: National Marketers Love Local, Fail At Basic Tactics [link] #seo #xl8marketing
@PPC_today » 06 Feb '12, 4pm
Report: National Marketers Love Local, Fail At Basic Tactics [link] #SEM #PPC
@consultores_seo » 06 Feb '12, 4pm
Report: National Marketers Love Local, Fail At Basic Tactics: GMS Local, an initiative from GroupM ... [link] #seo #google
@rajkumarseo » 06 Feb '12, 4pm
Report: National Marketers Love Local, Fail At Basic Tactics: GMS Local, an initiative from GroupM ... [link] #rajkumarseo
@Searchen » 06 Feb '12, 4pm
Search News: #SEO Report: National Marketers Love Local, Fail At Basic Tactics: GMS Local, ... [link] [link]
@LebSEODesign » 06 Feb '12, 4pm
Via SEL: Report: National Marketers Love Local, Fail At Basic Tactics: GMS Local, an initiative from GroupM... [link] #SEO
@peterklamkasmo » 06 Feb '12, 4pm
Peter- Report: National Marketers Love Local, Fail At Basic Tactics: GMS Local, an initiative from Gr... [link] xoxo-Jenny