06 Feb '12, 9am

Google: A Web of Nouns Versus a Web of Verbs: I have spoken in the past about how the major search engines, nota...

Google: A Web of Nouns Versus a Web of Verbs: I have spoken in the past about how the major search engines, nota...

I have spoken in the past about how the major search engines, notably Google and Bing, have made clear their desire to become search engines of verbs rather than of nouns. For those that aren’t as geeky about grammar as me, nouns are naming words attributed to people, animals, places, things and other abstract ideas. Verbs, on the other hand, are words that convey actions or a state of being – words such as run, walk, swim etc. are verbs. So, I hear you ask in collective befuddlement, how exactly are we moving from a web of nouns to a web of verbs, and what difference is it going to make to search engine optimisation ? It’s quite a complex theory, so I’ll try and break it down simply. A Web of Nouns versus a Web of Verbs In an interview at Stone Temple Consulting , Bing’s Stefan Weitz discussed this theory much more eloquently than I will be able to, but if you stick with ...

Full article: http://www.seoconsult.com/seoblog/google-and-search-engin...

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